The traditional appointment with the Italian University and high specialization world in Bulgaria, Study in Italy confirmed itself to be the only opportunity for a meeting between Italian universities and Bulgarian students that have chosen the Italian language as an enrichment of their linguistic baggage and as a future job opportunity alongside those who have participated to learn, for the first time, Italy and its beauties, as well as the academic culture “made in Italy ”. After all, Italy is the second commercial partner of Bulgaria, coming in second place both in import and export, after Germany.
The eighth edition of the trade fair event, promoted and organized by Skylines in collaboration with the Italian Chamber of Commerce in Bulgaria, which has to role to promote and internationalize the Italian academic and specialization system, was inaugurated on Saturday 12 October at Interpred WTC in Sofia, with the presence of the Italian Ambassador, Stefano Baldi, the Italian Deputy Ambassador, Francesco Calderoli, ICCB Secretary General, Rosa Cusmano and the General Manager of Skylines, Dimitar Aleksandrov.
During the entire working day, nine participating Italian Universities, Ca ‘Foscari University of Venice, Iuav University of Venice, Catholic University, University of Padua, IED – European Design Institute, Polytechnic of Milan, NABA-New Academy of Fine Arts, Domus Academy and Iulm Universities responded in one-to-one meetings and in-depth workshops to questions from approximately 600 Bulgarian students interested in learning about the educational offers, access methods, admission requirements, support services.
During the academic workshop dedicated to Ca ’Foscari University, lead by Rachele Sbrissa of “International Relations” Department and the one dedicated to the Catholic University of Sacred Heart, lead by Matteo Magnani, took part respectively Emanuela La Monaca, currently intern at the Italian Chamber of Commerce in Bulgaria and representative of the “Ca’ Foscari Desk in the World” project and Alessandro Tedeschi Toschi, also working in ICCB offices. They talked about their personal university experience and all the exchange programs offered by their respective universities.
Also for this edition, Study in Italy has proved to be an important showcase to strengthen the promotion of Made in Italy and the excellence of the “BelPaese” and a relevant event with a strong focus on national media.
During the event, Bulgarian National Television carried out live streaming interviews with the Italian Ambassador to Sofia, Stefano Baldi, the Deputy Ambassador, Francesco Calderoli and Secretary General, Rosa Cusmano. They illustrated the rich program of initiatives and promotional events of Made in Italy from January to December, the great exhibitions (the Day of Italian Design, the Week of Italian Cinema in the World, the Week of Italian Language, the Week of Italian Cuisine in the World and so forth), the connection between education and business, and the importance of Study in Italy as a great opportunity for the Internationalization of Italian Universities in Bulgaria.
Study in Italy was chosen by the Italian Chamber of Commerce in Bulgaria as the ideal place to spread the numerous initiatives to promote Italy in Bulgaria, like vocational training activities and c-oworking experience, events of social business networking and assistance to Italian and local companies, which can be workplaces for Bulgarian students once they have acquired the Italian skills, as well as special projects dedicated to the enhancement of the agri-food, wine and tourism culture of the Italian Regions.
Actually, within ICCB institutional desk, visitors had the opportunity to “get to know” the space dedicated to Italian culture #culturaébellezza, through the publications and promotional material of the regional artistic, naturalistic and cultural heritage: from Trasimeno to the city of Parma (Capital of Italian Culture 2020 and Creative City of UNESCO Gastronomy since 2015), from the architecture and design of Lombardy to the landscape of the Calabria Region.
Study in Italy for Bulgarian National Television: ICCB Secretary General and Area Manager of the European Design Institute guests of the morning show.
A few hours before the beginning of the StudyinItaly Fair, Bulgarian National TV, within the morning program “The day begins with culture”, hosted the Secretary General of the Italian Chamber of Commerce in Bulgaria, Rosa Cusmano and the Area Manager of the European Institute of Design, Andrea Pozzi to talk about “Italian culture and language”.
“Our friends and partners will have the opportunity to know the artistic and creative culture, essential for the enhancement of the natural and landscape heritage, tourism and food and wine culture of Italy thanks to a rich program of initiatives and events” made in Italy”: starting with Study in Italy on Saturday 12 October in Sofia and Sunday 13 October in Varna, to continue with the Italian Language Week from 21 to 27 October thanks to the Italian Cultural Institute in Sofia and to conclude with the 4th Edition of the Italian Cooking Week in the World from 18 to 23 November in Sofia, where this year we will dedicate to Calabria Region, to its excellent food and wine and food as well as tourism, in collaboration with the Region (Department of the Presidency-Internationalization Sector) “, pointed out the Secretary General.
Click on the image below for full interview.